Lifesize and Serenova Merge to Broaden their Combined Market

Published On: March 30, 2020Categories: Buzz, Uncategorized

Lifesize, a global video collaboration company, and Serenova, a Contact Center-as-a-Service (CCaaS) provider, today announced a merger, creating a contact center communications and workplace collaboration company serving more than 10,000 customers worldwide. Marlin Equity Partners, a global investment firm with over $6.7 billion of capital under management, is the financial sponsor of the merger and will continue to invest and support the growth of the combined business to address the $60 billion Unified Communications-as-a-service (UCaaS) market.

With the merger, the company is addressing the convergence of UCaaS and CCaaS technologies in the contact center with a platform of enterprise-grade, cloud-based, high-definition video collaboration and contact center solutions. The new entity will enable customers to consolidate the patchwork of communications, contact center and video collaboration solutions, delivering unified, omnichannel features for workplace collaboration.

Craig Malloy, founder and CEO of Lifesize, will serve as CEO of the new company. Serenova CEO, John Lynch, will assume the role of senior vice president of sales, including strategic oversight of global major accounts.

“Deeper customer and employee engagement through more vivid, direct communications is where the world’s most successful businesses will distinguish themselves from the competition,” said Malloy. “This merger joins two companies with vast market expertise and cutting-edge, cloud-based solutions. When combined into an integrated platform, we will be uniquely positioned to help organizations deliver communications experiences that far surpass the status quo, from the contact center to the meeting room, and beyond.”

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The company will provide customers with the global scale and tailored local support through its global partner ecosystem in more than 100 countries worldwide.

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