Monday Morning Impact – November 26

Published On: November 26, 2018Categories: Buzz, Uncategorized

Silver Peak Updates Partner Program to Enhance Engagement, Enablement and Customer Acquisition

Silver Peak has rolled out a series of enhancements to its Partner Edge program. The Santa Clara, California-based SD-WAN company seeks to make its program more predictable while making incentives and value-added offerings more accessible to a broader range of partners.

Changes include an update to the partner tier criteria, clarifying the respective revenue and training requirements for the Silver, Gold and Platinum tiers. A new accelerator program, available to Gold and Platinum partners, creates a set of incentives to reward partners that focus on growth initiatives.

Gold and Platinum partners are now eligible for a New Customer Rebate, providing up to 10 percent paid to the partner at the close of a new EdgeConnect SD-WAN edge platform opportunity. This incentive extends to all follow-on business from that customer for 12-months following the initial sale.

Silver Peak will also provide Platinum partners with access to an online platform enabling partners to prototype, test and demonstrate the EdgeConnect SD-WAN edge platform in order to help streamline the customer evaluation process.

Updated training resources and an improved leads program for Gold and Platinum partners have also been added.

“We are making great strides toward becoming a channel-first company and today’s announcement serves to underscore our commitment to partners, rewarding them for growing their business with Silver Peak and helping them to capitalize on the financial benefits of the SD-WAN market,” said Michael O’Brien, vice president, worldwide channel sales at Silver Peak.

Channel Impact®
Silver Peak is marketing itself as a partner-first vendor, enabling partners to align their SD-WAN investments directly to a set of partner rewards with a measurable correlation between their investments and revenue growth, margins and profitability.

SolarWinds MSP Designs Community to Share Knowledge and Advice Among Service Providers

SolarWinds MSP has kicked off the “MSP Advice Project,” a peer-to-peer networking community designed for MSPs to share knowledge, tips, and advice with fellow service providers through educational content and videos.

The community showcases solution providers’ experiences during their business lifecycle, lessons they have learned, and advice on how to overcome common business challenges. The content covers topics such as technical issues, marketing tips, sales support, and how to get started in business.

“The MSP Advice Project focuses on all business models, including break/fix, hybrid, MSP, and the IT professional,” said Mike Cullen, vice president of customer experience and business strategy at SolarWinds MSP. “Our partners have shared their expertise and tips to encourage and support these businesses, from the one-person shops all the way to 100+ employee powerhouses, to help them to succeed. We are in the process of developing our online community forum that will complement the MSP Advice Project content, giving members the opportunity to post questions, provide answers, and interact with advice and tips in real time.”

“We have been in business for over 20 years and feel it’s important to share insightful business advice and support with our peers to help make their business vision become a reality,” said Bruce Lach from Success Computer Consulting. “No matter how long you have been in the market, we believe every MSP can continue to learn something new every day, and the MSP Advice Project equips visitors with that knowledge in one location.”

Based in Durham, North Carolina, SolarWinds delivers comprehensive service management solutions to IT solution providers and managed service providers.

Channel Impact®
The world of MSPs is constantly evolving, and best practices continue to emerge. Communities such as this one can be instrumental in forging alliances and exchanging useful information.

1 EDI Source Launches New Partner Program

1 EDI Source has announced a new partner program for its network of EDI, VAR, and ERP referral, reseller, cloud hosting, and integration partners.

Under the revised program announced by the Solon, Ohio-based company, Silver level membership provides basic development, support, training, and marketing resources. Gold members with faster business growth receive access to co-branded references. Platinum members receive all of the benefits of Silver and Gold along with qualified lead generation opportunities, joint go-to-market campaigns, and market development funds.

Partners in the program also receive access to sales support, marketing, training, solutions support, demo environments and other enabling toolsets and personnel.

“1 EDI Source recognizes how indispensable Value Added Resellers are to their clients,” said Jeffrey Leach, Strategic Partner Director at 1 EDI Source. “They are truly business partners with their clients. We hold ourselves to that same high standard – being a partner first and a provider of software and services, second. Thus, our partner mission is to help VARs to expand on the trust they already have by providing the best integration solutions available.”

1 EDI Source has been active in the EDI software industry for nearly 30 years, having designed a suite of EDI software solutions for businesses of all sizes in a variety of industries including retail, CPG, transportation, logistics, manufacturing, and healthcare.

Channel Impact®
The revised program rounds out the company’s indirect sales initiatives, geared toward a wide variety of channel models serving key verticals.



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