NetApp Updates Unified Partner Program to Reflect Digital Transformation

In advance of a new tiering structure expected to be announced next year, NetApp has announced changes to its partner program as part of an effort to provide partners with a more streamlined experience that includes new financial incentives and Services specializations.

The program will now include specialist partners who sell, consume or influence the NetApp portfolio – increasing relevance to more partner types; incentives that map to key initiatives and focus areas; new rewards for actions that drive deal closure; and new solution specializations for Cloud Preferred, FlexPod, SAP, AI/ML, Data Protection, Data Security, Hosting Service Provider, Infrastructure, and Spot by NetApp Preferred.

In the area of services specializations, the list now includes Integration Services, Lifecycle Services, and NetApp Keystone Services.

Meanwhile, the NetApp partner locator is being redesigned for a better user experience to help customers find the most specialized partners.

“We are transforming our Unified Partner Program and evolving its structure to make doing business with NetApp simpler and more profitable for our partners than ever before,” said Chris Lamborn, Head of Global Partner GTM & Programs at NetApp. “The latest updates are just the start of a multi-phase strategy to incentivize and reward our partners for their solution expertise, while delivering greater value to their customers.”

NetApp provides systems, software and cloud services that enable customers to run their applications from data center to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises.

Channel Impact^®
The latest updates are part of a multi-phase strategy to incentivize and reward partners for solution expertise and delivering greater value to their customers.