Nominet, a cybersecurity company with headquarters in both London and Washington, has rolled out a new three-level partner program, marketed as “Velocity.”
Tier 1 “Power” partners have engaged both technical engineer and sales training, enabling them to demonstrate the NTX product line, technically deploy the solution and support customers. These partners, in return, receive the healthiest rebates and discounts, as well as access to the co-marketing funds.
NTX is Nominet’s network detection and response platform, purpose built to analyze billions of DNS data packets in real time, pinpointing and eradicating malicious activity, using the ubiquitous DNS layer.
Tier 2 “Accelerate” partners have participated in Nominet’s sales training session, ensuring that they are adequately equipped to talk authoritatively about NTX and can work with technical distributors and/or the Nominet technical team for the full demonstration and deployment.
Tier 3 “Motion” partners are at the entry level of their relationship with Nominet, with an emphasis on training and support.
The Velocity partner program is an evolution of the current relationships between Nominet and various cybersecurity channel partners. By formalizing its structure, reward and rebate systems, as well as any additional incentives and support available, the system can be rolled out more easily across its VAR, MSSP and SI network.
“We’re building a channel community that fosters an attitude for success,” said Dave Polton, Nominet’s VP of Solutions. “There is a huge Network Detection and Response opportunity on the horizon, and in formalizing our partner program we’re creating a structure where all of our partners can both realize and replicate success.”
The three-level partner program is designed to meet industry demand for simpler, more rewarding programs, which emphasize training, understanding of the product and the context of the environment. The product line focuses largely on the DNS layer.