In an effort to support ease of doing business, Quantum Corp. has rolled out a new deal registration program, enhanced channel enablement tools, and a refreshed channel partner portal.
The San Jose-based company specializes in technology and services to help customers capture, create, and share digital content, especially high-resolution video, images, and industrial IoT.
Quantum’s new deal registration application leverages a new network of dropdown menus intended to simplify the deal registration process. Accessed via the Quantum Alliance portal, the application provides a new dashboard to help track sales activity, deal funnel, and wins. The new portal also provides Quantum news, events and press releases, as well as industry and analyst insights, and provides real-time visibility to Quantum social media posts. In addition, the refreshed portal now provides syndicated access to Alliance partner websites.
“As a result of key feedback from my many meetings with our channel partners across the globe, we have evolved our program to better serve their needs and deliver a better experience for our joint customers,” said Elizabeth King, chief revenue officer at Quantum. “These new partner-driven program enhancements are focused on enabling our channel community to expand their success with Quantum and allow them to focus on solving their customers’ most important challenges.”
Quantum also debuted an expanded online training program for sales reps and engineers, organized by vertical market, opportunities and assets, and introduced new training options for in-person training, either conducted at the partner’s site or at another location with other Quantum Alliance partners.
Effective channel programs need to evolve over time, reflecting shifts in market conditions and company strategy, while at the same time promoting ease-of-use.