SAP Rolls Out Referral Option

SAP has announced the availability of its new PartnerEdge Cloud Choice, referral option. The option provides program members who refer SAP solutions and products to their clients, customers and contacts with finders fees, support and other benefits.

“As a key cloud player, our next frontier is aggressively going after the cloud opportunity with small and midsize companies,” said Rodolpho Cardenuto, president of global channels and general business at SAP. “The referral option focuses on empowering our current partners, as well as new partners, to grow their businesses and serve as trusted advisors while helping businesses solve today’s IT challenges.”

Open to any partner focused on the small and midsize market. Members can also leverage a specialized portal to manage their lead referral activities, review the status of their referrals and view their earned finder’s fees.

Channel Impact^®
As partners experiment with new business models and adopt new strategies, referral programs such as this one are likely to resonate with a subset of the partner base.