TapClicks, a San Jose-based company specializing in marketing intelligence, analytics, reporting, workflow and orders management, has launched its new TapClicks Partner Program, purpose-built to serve the needs of marketers and agencies that are faced with increasingly sophisticated technology and data landscapes. The tiered channel program will provide partners with marketing, sales and technology support to extend the value of the TapClicks Marketing Operations Platform by enabling marketers to become more data-driven and improve performance through the use of advanced analytics, intelligence, and reporting capabilities.
“Advertisers and marketers are challenged by the industry’s big data problem,” said Noah Jacobson, SVP of Corporate Development and Strategy at TapClicks. “We have a market full of enabling solutions that deliver massive data sets, but few marketers have the resources to make this data actionable.”
The program was developed to help AdTech and MarTech solution providers integrate their solutions quickly and easily into the TapClicks MarketPlace, which includes hundreds of additional partner integrations.
The TapClicks MarketPlace provides the added benefit of exposure to all of TapClicks’ customers, including more than 4,000 media companies, digital marketing agencies, brands, franchises, and HIPAA-covered entities. The program also provides a way for managed service providers and agencies to help customers scale their advertising and marketing programs while making the management of data privacy and compliance requirements seamless.
The program offers multiple tiers as well as a referral program for partners and MSPs to enable their marketing and sales teams to integrate marketing analytics and reporting, orders and task management, and marketing operations capabilities.
With the growing diversity of data sets, advertisers and marketers need greater access to advanced technologies that alleviate the inherent complexity of advertising and marketing data to deliver actionable intelligence and enhance strategic decision-making. This program is designed to help meet that need.