TD Synnex Opens Innovation Studio with IBM

Published On: January 26, 2025Categories: Buzz

TD Synnex has announced the grand opening of its new North American Innovation Studio in partnership with IBM. The companies’ shared objective is to provide a dynamic space that supports digital and business transformation by connecting partners with advancing technologies like AI, data, automation and hybrid cloud in a hands-on environment.

“The Innovation Studio is a powerful resource that empowers our partners to tackle the complexities of today’s technology landscape,” said Mark Martin, VP of Global Data & AI at TD Synnex. “By fostering a collaborative environment, the studio enhances partners’ technical expertise and optimizes their go-to-market strategies around high-growth areas like AI, hybrid cloud and automation. This is just one way we are making AI tangible for partners and helping them leverage platforms like IBM watsonx to achieve their business goals.”

The studio builds on TD Synnex’s IBM watsonx Gold 100 program, which equips partners to achieve IBM’s Gold-tier partner status through specialized technical, sales, and marketing enablement for watsonx solutions. More than 50 partners have enrolled in the program since announcing in May 2024 and are utilizing the new space for additional enablement, sales and training opportunities.

“Partners are the key to accelerating clients’ AI-powered goals,” said David La Rose, general manager of ‘IBM Ecosystem, Sell.’ “Through our collaboration with TD Synnex, we’re enabling partners to develop deep expertise and hands-on training of our data and AI portfolios to help accelerate their enterprise AI goals through IBM watsonx and our other technology innovations. This is another way that the IBM Ecosystem is creating opportunities and value for partners and clients.”

Located in TD Synnex’s Clearwater, Florida, headquarters, the new Innovation Studio is intended to provide IBM watsonx workshops and training; solution demos and sales pitches; webinars and events; and various collaborative sessions.

Channel Impact®
With a dedicated space for partners to explore and demo IBM solutions, such as watsonx, the distributor intends to simplify access to new technologies and provide comprehensive support, pre- and post-sale.

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