TD Synnex Rolls Out New Specialized Community Structure

TD Synnex has announced a new structure for its partner communities in North America that is designed to strengthen, empower and boost partner growth through what the company calls “intentional connection.”

The overall PartnerLink program aligns members to one of the newly established communities based on their areas of specialization or geographic focus, fostering stronger peer-to-peer relationships. There are currently four communities as part of this launch.

PartnerLink “Ascend” is for US-based partners dedicated to facilitating clients’ digital transformation leveraging advanced infrastructure, security, cloud, and analytics solutions powered by AI.

The “Advantage” category is for US-based partners dedicated to advancing infrastructure modernization to improve the efficiency, reliability, and sustainability across various sectors.

PartnerLink “Canada” and “Public Sector” address the needs of those two respective channel demographics.

The new structure, which build upon the success and history of previous TD Synnex partner communities, including CommunitySolv, is intended to help partners to stay future-ready across all technology categories. Benefits will be specific to each community, providing greater access to specialized training, networking and business-building opportunities. Community members will also have access to early adoption opportunities, exclusive incentives and dedicated support teams.

Each community will have tailored benefits around four core principles: Lead, Innovate, Network and Knowledge. One key benefit is a new dedicated online, central member hub where community members can engage 24-7.

“Encouraging customer growth through communities is an integral part of our business, and we want to continue that legacy with an approach that supports our partners of the future and their rapidly changing business models,” said Gary Palenbaum, EVP of Revenue and Customer Success. “This new structure will encourage more direct customer engagement across all channels and offer tailored, meaningful benefits to partners, wherever they are in their journey.”

The program is open to all TD Synnex partners in North America.

Channel Impact^®
The new approach is designed to support partners with their growth and evolution through enhanced benefits and tools that will give them increased competitive advantage.