Telesystem to Expand Master Agent Focus with Channel Realignment

Telesystem announced plans to realign their channel program to provide added support and simplification at the master agent level. Going forward, the program will be aligned around two National Channel Managers, each with statically assigned master agent relationships throughout the United States. Channel-focused account executives will be populated in target markets around the country to assist with customer sales presentations.

Telesystem currently has account executives in the mid-Atlantic, the northern Midwest, and will be adding positions in Louisville, Kentucky and Springfield, Illinois in the near future, followed by positions to be determined in the western, US.

“This is the next step in the evolution of our channel program,” said Telesystem’s Chief Business Development Officer Bruce Wirt. “For the last 2 years, we’ve heard our Agent Advisory Board members tell us that they wanted a simplified support structure at the master agent level and more field resources available to aide the success of the sub agents. This move will accomplish both goals, and set the program up to better scale for future growth.”

Telesystem specializes in network, communication and collaboration solutions.

The Toledo, Ohio-based company claims 39 national POPs and three privately-owned data centers, delivering enterprise collaboration solutions and networking services to businesses in 45 states, DC and four foreign countries.

Channel Impact^®
The role of the master agent has been on the rise, especially given the emergence of the SaaS model. With that in mind, vendors must keep this constituency in mind as they evolve their channel programs.