Veeam Launches Technology Alliance Initiative

Veeam Software has unveiled a new initiative to deliver expanded options for customers preferring unified solutions involving multiple allied vendors, particularly in the areas of storage and HCI infrastructure hardware and management stacks.

Veeam APIs enable the company’s partner ecosystem to build complete solutions that are powered by the Veeam Availability Platform, with some partners integrating both primary and secondary storage with Veeam’s data-management stack. The new program builds on this strategy by providing broader and deeper integration points.

“Our strategy has always been to be open and agnostic by working with a broad ecosystem of partners to better serve our mutual customers’ needs.” said Ratmir Timashev, EVP of sales and marketing at Veeam. “With the announcement of our ‘with Veeam’ program, we are taking that strategy to new heights to help organizations achieve the levels of data protection, data retention, data availability and data management that their business’s demand. Nutanix announced Nutanix Mine with Veeam a couple of weeks ago, and ExaGrid announced ExaGrid Backup with Veeam in April. This is an easy way for partners to build a unified offering with Veeam and we expect to see additional solutions announced in the future.”

Unified solutions will likely include options for scale-up and scale-out, and right-sized compute/storage that aligns with retention, recovery, availability and SLA expectations.

Some solutions will be sold and serviced directly from an infrastructure partner while various distribution and/or global system integrators will source others.

Channel Impact^®
Combining the technologies of compatible companies in ways that build value for the end user customer is often a solid strategy for market expansion and customer satisfaction.