8×8, Inc., a San Jose-based cloud provider of voice, video, chat and contact center solutions, has announced the launch of its Elev8 Partner Program.
The new program offers tiered levels of dedicated funds for lead generation and conversion, as well as customizable marketing campaigns. In addition, the program includes activities such as Elev8 blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. The Elev8 Partner Program has three designated tiers: X Partner, X Plus Partner and Infinity Partner.
“8×8 is a Channel first company, therefore the success of our channel program is critical,” “Cloud communications and contact center have undergone massive shifts, and partner programs need to be designed in a way that reflects how these industries are changing,” said John DeLozier, Channel Chief at 8×8. “The Elev8 Partner Program exceeds industry standards and demonstrates to our channel partners that we’re in the trenches assisting them as they convert customers from legacy, on-premises to cloud solutions.”
8×8 reports fourth quarter channel bookings grew 91 percent year-over-year.
The Elev8 Partner Program follows the launch of the 8×8 PartnerXchange platform, which enables channel partners to more easily manage their 8×8-related business.
All current and future contracted partners will be immediately enrolled in the tiered program, with benefits targeting both master agents and sub agents.
The renewed emphasis on marketing assistance is likely to play well with channel partners, many of whom tend to struggle with their own home-grown marketing initiatives.