Zoom Overhauls Partner Program

Zoom has announced updates to its “Zoom Up” Partner Program intending to provide a more flexible, value-driven approach designed to better support partners and simplify the customer journey.

“Our previous partner program served us well in the early stages, but it wasn’t built to scale with the diversity and growth of our global partner ecosystem,” said Nick Tidd, Head of Global Channel GTM at Zoom. “We saw a clear need for a more flexible, transparent, and performance-driven model that enables our partners to grow with us, while making it easier for customers to find the right expertise at the right time.”

Key updates to the program include distinct tracks for resale and agency partners, a fixed annual evaluation cycle will give partners more structure and predictability, an integrated services certification program, and a new partner program dashboard scheduled to launch in February. Zoom is also moving away from a checklist system to a dynamic points-based framework that allows partners to earn credit for the activities that align most closely with their business goals.

Channel Impact^®
The updated program is intended to enhance transparency, accountability, and momentum to how partners plan, deliver, and grow their business with the vendor.