Cisco Launches New Partner Program for the AI Era

Cisco has announced the launch of the Cisco 360 Partner Program geared towards developers, consultants, managed services providers, resellers, and other partner business models competing in the areas of AI-ready data centers and related technologies.

Resources include new rebates, a “Partner Value Index (PVI),” development funds, and an “AI Assistant.” Partner locators and an AI readiness index are also in the mix.

The PVI is Cisco’s main measurement framework which will soon add dedicated indexes for developers/advisors, mass-Scale infrastructure specialists, and distributors with tailored learning paths and opportunities for these partner types. A redesigned Cisco AI Assistant promises a more intuitive user experience.

“The Cisco 360 Partner Program was designed with partners to foster collective success, enable differentiation, and help partners scale with confidence,” said Elisabeth De Dobbeleer, senior vice president with the Cisco Partner Program. “It’s about making our ecosystem’s unique value clear to the market and our customers.”

The company is also introducing a revised bonus structure, focusing on One Cisco including the new Secure Networking and Secure AI Infrastructure specializations. These temporary bonuses will expire at the end of July 2026. In addition, a new distributor development fund is designed to drive stronger alignment between Cisco and its distributor network.

Channel Impact^®
The new program is intended to enable partners to differentiate and grow their offerings while helping customers reach transformative AI outcomes faster.