ServiceNow Updates Global Partner Program to Accelerate AI Agent Innovation

ServiceNow has rolled out enhancements to its global partner program aimed at accelerating AI agent innovation. The updates include a reimagined Build Program designed to open the ServiceNow partner ecosystem to more innovators, and strengthen the ServiceNow Store as a global marketplace for partner-built AI agents.

Elements include new MDF funding opportunities and 100% reimbursement for select activities; Strategic Investment Funds that provide targeted funding to accelerate high-impact customer opportunities and unlock faster outcomes; sell-through, deployment, and specialization incentives; and rewards that recognize partners for driving customer value and deepening technical expertise across the ServiceNow AI Platform. Each program element is aligned with the updated ServiceNow partner tiers.

The company also introduced a unified investment portfolio and simplified pricing model designed to fuel partner-led growth.

These updates are expected to equip ServiceNow partners with the programs, investments, and platform capabilities they need to lead the next wave of AI-powered transformation.

To further simplify partner engagement and remove friction as the partner ecosystem grows, ServiceNow is also introducing a streamlined fee structure. Beginning immediately, all global partners will move to a streamlined single annual membership fee intended to create a simpler, more equitable structure that allows partners to focus on building, innovating, and going to market, rather than navigating complex program fees.

“ServiceNow is building a vibrant partner ecosystem for the AI-native future,” said Michael Park, senior vice president, global partnerships and channels. “By simplifying how partners build on the ServiceNow AI Platform and expanding our commitment to partner co-innovation, we’re making it easier than ever for partners to create differentiated AI-powered solutions.”

ServiceNow claims more than 2,700 partners globally.

Channel Impact^®
The program is designed to enable a broader set of ISVs, developers, and technology partners to build, test, certify, and distribute solutions on the ServiceNow AI Platform.