SonicWall Updates Partner Program

SonicWall, a Milpitas, California-based cybersecurity company, has rolled out updates to its SecureFirst Partner Program, introducing new enablement offerings designed to help partners drive predictable growth.

Updates include revamped partner specializations, now awarded at the partner firm level. Areas of focus include Network Security, Security Service Edge, SonicSentry XMDR, Managed Protection Security Suite and Endpoint Security. The company has introduced role-based accreditations across sales, pre-sales, and post-sales roles, delivered through on-demand, self-paced learning paths. These accreditations are designed to reduce dependency on a few senior specialists and help partners build scalable teams faster.

Additional investments include an improved partner onboarding experience with guided checklists and curated training; AI-enabled tools and resources; and expanded access to the CSE Catalog, enabling partners to instantly book live sessions with SonicWall experts to support active deals.

The announcement also marks the introduction of Patrick O’Donnell as SonicWall’s new Chief Revenue Officer (CRO). O’Donnell will lead SonicWall’s global sales, partner, and revenue strategy, with a strong focus on partner success as the company continues to expand beyond firewalls into platform-driven cybersecurity and managed services.

“The SecureFirst Partner Program updates are about removing friction and helping partners move faster, attach more services and build profitable, long-term customer relationships,” said O’Donnell. “We’re aligning our enablement, incentives and support to ensure partners can scale confidently and win in a market that increasingly values outcomes over products.”

Channel Impact^®
The revised program is expected to provide partners with faster, more predictable profitability through subscription-driven revenue, deal protection, and programs that increase service attachment rates, as well as enhanced operational scale and accelerated expertise-to-revenue.