Alteryx Launches Updated Partner Program

Alteryx, Inc., an Irvine, California-based analytics automation company, has updated its partner program as part of an effort to promote partner growth and maximize customer value.

The tiered program establishes benefits for each partner type: solution providers (recently including value-added resellers and distribution partners), global system integrators (GSIs), technology partners, and original equipment manufacturers (OEMs).

Joint customer success, technical expertise, and new customer acquisition are incentivized by the program.

“Our approach with the partner program redesign acknowledges that partners want to invest their resources in organizations that reward activities such as opportunity registration, training, certifications, co-marketing, and joint business planning,” said Barb Huelskamp, SVP of global partners and alliances. “We want our enhanced partner program to reflect our mission and values and adhere to industry best practices, driving value for our partners and enhancing business outcomes for our customers.”

Key changes to the program include benefits and requirements that are now segmented regionally rather than at country levels. Increased incentives are offered for customer projects that are initiated and driven by partners. The company has also added new role-based training and certifications, three partner tiers, and global rules of engagement.

Channel Impact^®
The expanded partner program is expected to support partners with deep technical knowledge and business domain expertise to help their customers inject analytics into everyday business processes.