AppDirect Acquires IT Asset Management Platform

AppDirect, a San Francisco company with a B2B commerce platform, has acquired Firstbase, which offers an IT asset management platform that supports equipment procurement and management. Firstbase’s platform functionality is expected to integrate into AppDirect’s platform, providing AppDirect’s advisor community with a single destination for their end customers to manage their telecom, software, and IT assets.

“AppDirect’s vision to build the B2B-everything platform fits perfectly with ours,” said Chris Herd, Founder and CEO of Firstbase. “AppDirect’s advisor channel has the potential to massively accelerate our GTM.”

“We are committed to providing the advisor community with a platform that supports all of the technology and business opportunities they use to support their end customers,” said Nicolas Desmarais, AppDirect’s Chairman and CEO. “Advisor success is our success, and delivering additional solutions, like Firstbase’s IT asset management platform, around all of their technology needs will not only increase advisors’ sales success, it will simplify the life of the IT departments they serve.”

Terms of the agreement were not disclosed. Following the acquisition, Firstbase customers can contact AppDirect technology advisors to assess their technology needs and assist with telecom, cloud, SaaS, and energy solutions.

Channel Impact^®
The acquisition enables Firstbase to become part of a suite of IT solutions provided to businesses through AppDirect technology advisors, thereby expanding the company’s channel reach.