AppDirect Acquires PartnerStack, Creating a Unified Subscription Commerce Platform

AppDirect, a Chicago-based company that offers a B2B subscription commerce platform, has acquired PartnerStack, a partner relationship management (PRM) provider.

This acquisition is intended to solidify AppDirect’s position in B2B distribution, building on its recent acquisition of Tackle.io, a cloud go-to-market platform supporting over $20 billion in cloud hyperscaler marketplace transactions. With Tackle’s marketplace-led growth and PartnerStack’s PRM and partner ecosystem, AppDirect sees itself as uniquely positioned to provide a full stack commerce platform for powering all direct and indirect go to market motions.

“With this acquisition, we’re at the center of the underlying infrastructure powering enterprise technology purchase decisions today,” said Nicolas Desmarais, CEO and chairman of AppDirect. “Navigating commerce and partner management requires a unified platform. By bringing these capabilities together, AppDirect is giving companies the foundation they need to scale through partners and win in an increasingly indirect, marketplace-driven world.”

“We are thrilled to further AppDirect’s position as the everything store for B2B distribution,” said Bryn Jones, CEO of PartnerStack. “Our network has driven over $3 billion in revenue for our customers and is increasingly relied on to help businesses show up in AI search. The primary driver of AI search visibility in platforms like ChatGPT and Gemini is third-party content, and PartnerStack is the largest B2B content partner network in the world. We are excited to connect our insights across hundreds of thousands of B2B customer signups every month with AppDirect and Tackle, creating powerful advantages for our partners and customers in the AI era.”

Terms of the acquisition were not disclosed.

Channel Impact^®
The acquisition unites Partnerstack’s 138,000+ B2B partner network and PRM platform with AppDirect’s marketplace infrastructure, creating a single platform to launch, manage, and scale partner-led growth in an AI-driven economy. The combined company hopes to create a powerful partner ecosystem engine into the AppDirect subscription commerce platform, enhancing AppDirect’s ability to help companies leverage ecosystems and distribution as a primary growth engine.