Azuqua Launches Partner Program for SaaS

Azuqua, a Seattle-based cloud-based business automation vendor, has rolled out a new partner program to support the development of app integration capabilities for SaaS companies.

“For SaaS vendors, owning the integrated customer experience is a business imperative, but this process can be costly and complex and typically comes down to difficult build vs. buy decisions for businesses,” said CEO Todd Owens. “Our new partner program eliminates these barriers and introduces a new consideration into the buy vs. build paradigm, allowing SaaS vendors to better focus their resources, scale integration quickly, accelerate their sales cycles, and expand a solution portfolio across applications.”

Participating SaaS vendors and their services partners can leverage the Azuqua platform to streamline integration, orchestration, and automation of key business applications and workflows. Partners can design, build and deploy tailored integration solutions for their customers and connect to hundreds of enterprise applications without VM management, log monitoring, hands-on error handling, and API update management. Partners also retain ownership of contracting, billing and invoicing.

The go-to-market strategy includes a referral program for partners that do not want to manage integration solutions on behalf of their customers. As an added incentive to early partners, the company will offer referral incentives at 20 percent of Year One subscription revenue.

The company claims current partnerships with Adobe, Allocadia, Widen, Workfront, and Zendesk. The customer list includes Airbnb, HubSpot, Procter & Gamble, and Workfront.

Channel Impact^®
The program marks the company’s attempts to drive a growing marketplace.