Bitdefender Updates Global Channel Program for Resellers and Managed Service Providers

Bitdefender, a global cybersecurity company, has announced major enhancements to its partner program, introducing a new Platinum tier, expanded access to advanced security solutions through the Not-for-Resale (NFR) program, and simplified deal registration.

The Bitdefender Partner Advantage Network is a multi-tiered program that supports both product and service specialization. All Bitdefender business security solutions are available to partners such as endpoint protection including extended detection and response (XDR), cloud-native security, managed detection and response (MDR), and newly introduced GravityZone Proactive Hardening and Attack Surface Reduction (PHASR), an endpoint security solution to dynamically tailor hardening for each user.

The program’s new Platinum level is intended to recognize and retain the company’s highest-performing resellers and MSPs. Partners in this tier gain priority access to benefits, dedicated support, and joint go-to-market opportunities.

The expanded tier-based Not-for-Resale (NFR) program adds new MDR access for MSPs, providing all partners with access to a full suite of security solutions, including XDR, for internal use and demonstration purposes.

Bitdefender has also simplified the deal registration workflow with an eye toward reducing administrative overhead and shortening sales cycles. The new system eliminates the requirement to input detailed product configurations at the time of registration and no longer requires re-approval if deal elements change.

Joint go-to-market opportunities, and a centralized portal with deal visibility, lead generation tools, sales resources, and product training are also available through the program.

Channel Impact^®
The company hopes the updated program will maximize revenue opportunities, streamline partner engagement, and further strengthen support for the channel and MSP community.