Cato Networks, an Israeli-based secure access service edge (SASE) vendor, has announced the expansion of its MSP partner program to include more flexible licensing and billing, assured margins on competitive deals, and a revamped partner portal.
“Disruptive technologies are changing the IT industry,” said Anthony D’Angelo, vice president of worldwide channel and business development. “Appliances are giving way to cloud services, and with that change, channel partners need a flexible partner program that adapts to their business. Our new program updates meet partners where they’re at, empowering them to lead the SASE market and future-proof their business.”
The company has evolved its partner program across four dimensions — business flexibility, increased profitability, market penetration, and channel differentiation. The updated program is intended to provide better support for any business model with new margin structures, billing cycles, and ordering plans. The Cato Assured Margins Program (AMP) is designed to address margin pressure through an enhanced deal registration framework. Cato has also rebuilt its partner portal to include online and on-demand educational materials. An extensive set of lead generation materials, including self-cobranding assets, a sales playbook, and partner-ready marketing campaigns has also been added.
Cato further helps MSPs differentiate themselves with its Cato Distinguished Support Provider (CDSP) accreditation. CDSP partners are trained to provide tier-1 support to their Cato customers and must meet stringent KPIs around support effectiveness, staff training, technical expertise, and availability.
Additions to the partner program are intended to meet MSPs requirements for greater profitability, increased flexibility, and improved marketing assistance in the competitive managed networking and security services markets.