ChannelEdge Podcast with Kristine Stewart: A Pivot to Hyper-Personalization

Published On: December 4, 2020Categories: Uncategorized

Our partners, agents, dealers, etc. are people — to effectively engage, communicate, and market to them we need to understand and empathize with their individual journeys. In the channel, this is creating a pivot towards hyper-personalization.

Kristine Stewart joins 360insights and the ChannelEdge Podcast to share her observations, findings, and five key hyper-personalization themes she sees emerging:

  1. Hyper-personal experiences
  2. Simplify and virtualize everything
  3. Better together
  4. Alignment with sales
  5. Channel automation and analytics

The world has gone virtual out of necessity and there is a need for vendors to reduce friction and move the customer and partner experience needle. Vendors are innovating their approaches to personalization, lifecycle engagement, customer journeys, and much more at an incredible rate.

Listen in as Kristine shares her findings and how this is impacting CX & PX. You can also read more in Kristine’s white paper, “Experience Matters: The Pivot to Hyper-Personalization.

Listen to the conversation:

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