Check Point Expands Channel Program with Pay-As-You-Go Initiative

Check Point Software, a San Carlos, California-based security vendor, has introduced two new elements to its global partner program.

The company’s new CloudGuard Pay-as-You-Go incentive is a program through which partners can register their customers’ purchases of Check Point CloudGuard solutions made via the AWS and Azure marketplaces, and receive direct long-term rewards for both the initial sales opportunity and for ongoing engagement with customers of cloud security solutions.

Check Point is also introducing its new “Engage” mobile app for partners, which provides faster access to expert resources and support. Partners can also use the app to record their sales-focused activities, and receive a direct link to relevant promotions and partner benefits.

“At the start of this year, our CEO Gil Shwed said ‘It’s time to reinvest in our partners,’” said Frank Rauch, Check Point’s Head of Worldwide Channels. “The Engage app will accelerate partner rewards and give faster access to the tools they need to unlock sales opportunities with both new and existing customers, and the CloudGuard PAYG program is unique in recognizing partners’ long-term investments in customers embracing the cloud model.”

Legacy aspects of Check Point’s “Engage” partner program, which was rolled out earlier this year, include dedicated account teams, enhanced sales tools and market development funding, demand creation/marketing activities, and advanced sales and product training.

Channel Impact^®
Both announcements will likely help to improve the sales efficiency of Check Point’s channel partners, both in terms of increasing sales as well as in terms of streamlining sales operations – particularly for partners who are not already using a CRM System.