Cisco Issues New Cisco 360 Program Updates

Cisco has unveiled new advancements across its partner program, customer experience offerings and technology portfolio.

Highlights include new growth paths within the deal registration program for advisers and developers; increased incentives based on partner growth; an incremental 2% on top of the existing cross-sell rebate for Preferred and Portfolio partners expanding customer accounts into net-new Cisco architectures, including Splunk; and enhanced partner experience resources.

To provide enhanced visibility for partners into their customers’ networks, the San Jose-based company has rolled out “Cisco IQ for Partners,” a tool designed to help drive repeatable, high-margin growth across both managed services and reseller models.

“Our partners are where Cisco meets the customer, and the AI era is asking more of all of us,” said Tim Coogan, SVP, Global Partner Sales at Cisco. “By combining the strength of the Cisco 360 Partner Program with Cisco IQ and Cisco Cloud Control, we’re giving every type of partner new ways to deliver that and be rewarded for it, from the advisor who shapes a decision to the partner who delivers and supports it.”

A new CPI Deal Estimator enables partners to model deal economics and optimize rebate yield across every opportunity.

Additional tools and enhancements augment managed services, enhance installed base visibility, support ongoing security, simplify integration, support unified operations, span program experience, profitability and enablement for all partner types.

Channel Impact^®
AI is moving infrastructure to the center of enterprise investment, creating a critical market opportunity to modernize, scale, and secure the networks that power the AI era. Cisco’s intent is to provide partners with the tools and incentives required to capture this next wave of global connectivity growth.