Cisco has launched a new Webex Wholesale Route-to-Market (RTM) program for Service Provider partners working with SMBs. The new sales model includes a single commercial agreement with each partner and a self-service platform for Service Providers to deliver managed services for Webex, as well as the opportunity to create their own co-branded offers.
The program features consumption-based billing with fixed per-user/per-month package pricing and several invoicing options. The partner onboarding experience includes access to experts paired with online training and a set of migration and marketing toolkits.
Initial managed services packages for Webex that are available through the program include enterprise-grade calling and advanced collaboration with features for 1:1 and group messaging, file-sharing, and basic video conferencing; shared use calling; Webex Meetings and Webex Suite, which encompasses all the above with premium calling, messaging and meetings, plus advanced features.
This is the first offer available through the Cisco Wholesale Partner Program. More Cisco devices and other Cisco cloud services for the SMB market are expected to be launched this year.
“By tapping into the brand power of respected Service Providers and combining it with our inclusive Webex technology, rapid innovation, and complete collaboration portfolio, we are creating winning partnerships that address the communication needs of small and medium-sized businesses and help them thrive in a hybrid work world,” said Jeetu Patel, Cisco EVP and GM, Security & Collaboration.
This new wholesale solution is designed to make it easy for Service Providers to leverage their brand with a co-branded offer, build on their market position, and innovate with their own services. A parallel go-to-market process is also included, featuring marketing content, sales enablement, adoption assets, support training and launch campaigns.