Cradlepoint, a Boise, Idaho-based company specializing in cloud-delivered LTE and 5G wireless network solutions, has rolled out significant channel program updates to accommodate managed service providers (MSPs). Key points include enhancements to NetCloud functionality and licensing benefits, specialized support, and the development of an “MSP Playbook.”
Specific new enhancements include updated benefits and requirements that align with the company’s MSP practice, MSP-optimized training, a new MSP-only subscription model and pricelist, and upgraded logistics support.
The upcoming “MSP Playbook,” set to launch in the second half of this year, is expected to provide partners with guidance on market opportunities, as well as use cases, marketing/sales tools, training support, and a full program review.
“5G is an essential WAN infrastructure, and we are seeing firsthand how our partners are leveraging the technology to enable agile and secure connectivity for their customers while creating new market opportunities for their own business,” said Tony Puopolo, vice president of MSP sales at Cradlepoint. “As our channel program has grown globally, we have listened and worked with our partners to evolve and enhance our programs, including this very important step of supporting their managed service offerings.”
Channel Impact®
Organizations across industries increasingly turn to wireless solutions, such as 5G, to deliver agile, secure, and reliable wide-area network (WAN) connectivity. The updated partner program is expected to increase benefits and align more with the MSP business model.