CrowdStrike Introduces Partner Program

CrowdStrike has rolled out “Accelerate,” a new partner program designed to support its Falcon AI-native platform that leverages real-time indicators of attack to deliver detections, automated protection and remediation, and prioritized observability of vulnerabilities.

The new channel program is designed to accommodate the needs of VARs, MSPs, MSSPs, GSIs, SIs, cloud marketplaces, distributors, telcos, OEMs, insurers, incident responders, and ISVs.

“Cybersecurity is at an inflection point, and the partner ecosystem is no different,” said Daniel Bernard, chief business officer at CrowdStrike. “New education formats, new sales tools and new rewards are just a few of the investments we’re making to set the cybersecurity ecosystem standard.”

Program features include “CrowdClass,” an education series featuring CrowdStrike experts in sub-10-minute video formats. In addition, new infrastructure and operational enhancements are intended to make it easier and faster for partners to create demand, register opportunities, run value-based sales campaigns and close deals. The program also introduces a self-service marketing campaign platform providing landing pages, emails and social posts that help partners can use in their business development strategies. Also, individual sales and solution engineering professionals earn cashback rewards on a branded CrowdStrike debit card. Discount tiers and back-end rebates are also included in the new program.

Channel Impact^®
The company seeks to use solution-specific go-to-market tracks, new-age “edutainment,” gamified rewards, as well as a host of sales, marketing, and partner support tools to gain favor with the channel and increase partner success.