D&H Distributing Launches New AI Program

D&H Distributing, a Harrisburg, Pennsylvania-based provider of technology solutions to the North American channel, has launched its “Go Big AI Program,” a series of trainings, consultative initiatives and resources designed to help MSP and VAR partners establish themselves in Artificial Intelligence.

Highlights include a new “Getting Started with AI 101″ course, community workshops, sales enablement tools, go-to-market strategies, lead generation and marketing support, in addition to ongoing AI-centered content at its technology conferences. These deliverables are developed in concert with a variety of partners, including Microsoft, AMD, Intel, and Qualcomm, Lenovo, Dell, HP, HPE, and Cisco.

“There’s an urgency to act on this opportunity,” noted Marty Bauerlein, D&H’s chief commercial and consumer officer. “We estimate that 90% of organizations are still in their earliest stages of maturity when it comes to utilizing AI. There’s a window for our partners to capture significant share, if they can identify what AI-based applications are best for their practices.”

Other program features include a technical webcast, partner portal, AI playbook, positioning statements, sales prospecting guides, customer targeting techniques, tactical strategies, lead generation programs, digital advertising, and social media strategies.

“The market is reorganizing around this new paradigm, eager to not just understand the technical specifications of how AI is manifesting in solutions like Copilot, but how this catalyst will renovate the future of the workplace,” Bauerlein continued. “Partners have told us they need help cutting through the market ‘noise’ created by vendors and other distributors. D&H is leaning in with a program to educate partners on tangible sales opportunities to help them monetize AI solutions and services.”

Channel Impact^®

The goal is to demystify these complicated solutions, enabling partners to implement specific sales strategies to monetize these offerings while the market is on the cusp of practical adoption.