Kaspersky’s new United Partner Program offers a revised rebate system, extended training courses and more rewards for MSPs. Training updates include new courses for MSPs, sales and technical specialists, and 10 new authorized training centers across the globe. MSPs will also receive higher rebates and simpler status progression from registered to platinum.
Within the current update, monetary rewards become available for more products, services, and premium support included in the Kaspersky price list. Partners can also earn rebates starting from Silver status and receive a progressive rate while moving to the next Gold and Platinum levels. The rate depends on which solution the sold product belongs to with the initial reward for Kaspersky Security Foundations, and increases for Kaspersky Optimum Security and reaches the maximum at Kaspersky Expert Security solution. The program also allows for a single sales target allowing partners to be more flexible in their priorities and sell any mix of products as they all are accounted for in one target.
Updates in education help IT providers become better versed in the Kaspersky portfolio and its new products and deployment. The new product courses include Managed Detection and Response plus Secure Remote Workspace. For pre-sales and tech support experts, Industrial CyberSecurity, and EDR Optimum technical courses offer hands-on labs, and are now available within authorized training centers. The number of such centers for specialized technical education also increases globally, with two new already opened in Middle East and Africa and a few more to be opened in APAC, Europe, Latin America, and Africa by the end of 2022.
To help MSPs advance through from registered to silver, gold, and platinum status faster and get more privileges with each level, Kaspersky introduced 5x multiplier for MSP subscription sales. This gives partner sales of subscriptions the ability to multiply five times allowing them to reach the target for the next status.
“Rewards should encourage existing partners to expand their sales focus and look more towards enterprise market including products from the Optimum and Expert Security portfolios,” said Ivan Tolok, head of channel at Kaspersky. “The benefits are also very attractive to new partners, as well as to MSPs in alignment with our strategic channel development priorities.”
The changes allow for rebates to become more transparent and predictable, and cover more Kaspersky products and services.