ESET Adds New Rebates and Benefits to Partner Program

ESET, a Slovak security company, has updated its partner program with new benefits for MSPs, VARs, NSPs and distributor partners. 

The company has created an annual rebate to incentivize renewals. For gold and silver partners who maintain an 80% renewal rate, they can earn up to 5% back. This program works jointly with ESET’s renewal-as-a-service (RaaS) program for channel partners with limited resources. 

“We’re proud to continue expanding ESET’s partner program, which offers rich margins, day-to-day marketing enablement, technical support and a next-gen portfolio of endpoint, threat intelligence and MDR services,” said Ryan Grant, Vice President of Sales at ESET North America. “We worked closely with individual partners, our partner council, and third-party advisors to gather unfiltered feedback throughout the last year – ensuring we aligned channel priorities with our investment strategy for the 2024 program. This approach ensures strong, long-term relationships, a growth mindset and commitment to mutual success.”

Program components include a 90-day onboarding and training program that includes in-depth product training and sales certifications for new partners, as well as a two-hour installation appointment with ESET technical experts to ensure proper configuration within the MSP’s environment. The company is also re-launching its North America partner locator tool as a premium resource for gold partners. 

“By aligning our updates with ESET’s partner program pillars – offering profitability, predictability and incumbency protection – we feel confident that our partners are positioned to expand their businesses in a fiercely competitive cybersecurity marketplace,” added Hope McCluskey, Director of Channel Marketing for ESET North America.

Channel Impact^®
Based on qualitative and quantitative feedback from partners, including third-party surveys, the program is intended to insure that channel partners are positioned for growth in 2024 and beyond.