Exabeam Rolls Out New Apex Partner Program

Exabeam has unveiled a new partner program, billed as “a modernized, partner-informed global channel initiative built to meet the evolving demands of today’s cybersecurity landscape.”

“Too many programs in the market are rigid, complex, and disconnected from what partners actually need,” said Craig Patterson, Global Channel Chief. “Apex prioritizes competency over contracts, enablement over transactions, and collaboration over assumptions.”

A key evolution of the Exabeam Apex Partner Program is the shift to a competency-based tiering model that rewards performance in addition to sales volume. According to the company’s recent survey, 27% of partners ranked training, certifications, and business development as their top priorities; nearly double the 14% who cited incentives and rebates. The new program reflects this shift, aligning advancement with strategic enablement and technical expertise, and delivering a transparent, achievable path to greater opportunities.

Key elements include competency based tiering in which advancement is earned through certifications, specializations, and customer success. The company has also made an effort to add consistency to the incentive structure through stackable rebates, and commitment accelerators. Regions can add or waive requirements based on local market realities.

Exabeam is also introducing two new routes to market: Technology Solution Distributors (TSDs) and a dedicated referral track for consultants, advisors, and ecosystem alliances.

The program is being rolled out in a phased approach, with full availability expected by January 1, 2026.

Channel Impact^®
The new program is intended to provide partners with greater flexibility, faster onboarding, and deeper collaboration. Its streamlined, competency-based framework is expected to simplify licensing and improve margins.