HP Extends Partner Program to Global Retailers

HP has announced the extension its HP Amplify global channel program. Launched in the fall of 2020, the program provides insights and collaboration tools needed to drive digital transformation and growth as consumer buying behaviors continue to evolve. HP will begin to transition retail partners to the HP Amplify program beginning in August.

Built on a simplified and easy-to-navigate structure with two distinct retail tracks, the program is intended to turn data analytics into insights that spark new strategies, steer innovation and reward partners for performance, collaboration and capabilities while accelerating digital transformation with insights, building a data driven culture and augmenting common knowledge with collaboration tools.

“For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option,” said Christoph Schell, Chief Commercial Officer at HP. “HP Amplify not only makes it easier for retail partners to do business with HP it provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future.”

HP Amplify offers a common platform designed to enable progressive go-to-market strategies focused on three core pillars: performance, capabilities, and collaboration.

Channel Impact^®
The retail industry has experienced an accelerated pace of change. This program is intended to drive long-term growth and digital transformation aligned to evolving consumer landscape.