HPE Consolidates Partner Program Strategy

HPE has rolled out a single, unified partner program consolidating existing programs across its entire portfolio. All programs will combine under HPE Partner Ready Vantage, including HPE Partner Ready and HPE Partner Ready for Networking, promising simplified enrollment, flexible participation, and comprehensive support through various program tracks.

The unified program will roll out in phases, beginning with an initial launch on November 1st.

“The new, unified HPE Partner Ready Vantage reflects our commitment to empowering partners and making it easier for them to differentiate with customers and grow their businesses,” said Simon Ewington, SVP of Worldwide Channel and Partner Ecosystem at HPE. “This new program is simple, flexible and relevant, accelerating partners’ ability to engage with us, and deliver innovative solutions and services that provide brilliant results for their end customers.”

As part of the unified HPE Partner Ready Vantage Sell Track, partners can now resell the entire HPE portfolio of products and services in both operational expenditures (opex) via HPE GreenLake Flex solutions, and capital expenditures (capex) models through one program membership. Partners can choose where they want to focus and effectively drive growth in discrete technology areas like Compute, Hybrid Cloud and Networking, each having a dedicated center in the Sell Track. Partners can obtain core product training and certifications based on requirements in each center, and through optional competencies can develop specialized expertise in areas like Private Cloud, HPE GreenLake Flex, Hybrid Cloud Operations and SASE.

New areas of training and competencies are also being added, as well as a new migration tool, workshops, turnkey solutions, and financing options.

HPE Smart Choice, which is intended to simplify the sales process, is now globally available exclusively through the channel, providing partners with ready-to-go data center solutions targeting small and medium business (SMB) and mid-market customers.

Channel Impact^®
The design of HPE Partner Ready Vantage is intended to support every partner, from solution providers and managed service providers to systems integrators, independent software vendors, through a one-program framework, a single compensation model, and a consistent experience.