IBM Unveils Training Initiative

IBM has announced a revamped approach to partner training that is intended to level the playing field by giving all registered PartnerWorld members access to the same training and enablement as IBM’s own people. The courses are offered to partners at no charge, and is supported by a platform intended to serve as a one-stop shop for learning and credentialing.

The training closely aligns to product offerings that partners use to deliver hybrid cloud and AI solutions for clients, within data and AI, automation, security, sustainability, and infrastructure. New sales and technical badges demonstrate a partner’s industry-recognized expertise, including the ability to position and differentiate an IBM solution to clients. The badges are also shareable on professional social platforms such as LinkedIn, and they travel with the learner.

Additional resources include guidance that enables partners to run their own successful demos for clients, including verbatim scripts that highlight benefits of the offerings; templates on how to position the offering and differentiate against competitors; assets for client meetings that highlight key benefits and advantages of IBM’s offerings; and a wide variety of white papers, analyst reports, decks, and solutions briefs.

When new content is made available, it is promised to be accessible to IBM personnel and partners at the same time, to help improve collaboration.

Partners can access the training and enablement materials through a new learning hub designed to enhance simplicity and ease-of-use.

In addition, IBM announced that, over the past year, it has increased technical partner sellers by more than 35%, and has made strides in its deal registration and leads program.

Channel Impact^®
The improvements are designed to capitalize on partner feedback suggesting that increased training has a direct correlation on improved sales numbers.