IDC: Worldwide Collaboration Applications Revenues Show Solid Growth

Published On: August 27, 2022Categories: Buzz, Uncategorized

A new forecast from International Data Corporation (IDC) shows that worldwide revenues in the collaboration applications market grew 28.4% year over year in 2021 to $29.1 billion. The Needham, Massachusetts-based researcher says this growth was driven by a series of factors including companies expanding collaboration to more people, the purchase and integration of multiple solutions to better meet corporate needs, and price increases and/or feature upgrades. The growth extended across all the collaboration markets and submarkets identified by IDC, including team collaboration applications, conferencing, virtual events, enterprise communities, and email applications.

“The expectation and adoption of these applications inside and outside the workplace is now a given,” said Wayne Kurtzman, research vice president, Social, Communities, and Collaboration at IDC. “In the years ahead, collaboration platforms will become more engaging, visual, functional, and community powered. These features, aided by intelligence, will rapidly evolve and support working from anywhere. A new array of metrics will also develop that tie activities to customer outcomes. IDC estimates that the collaborative applications market will grow to $63.8 billion by 2026.”

According to the report, the increase in partners and customers wanting to collaborate with any given business is significant and continues to grow. Yet many businesses remain slow to accept the offer to collaborate.

Enterprise communities will be a market to watch. Companies that do not provide a well-moderated community will have users, even for business-to-business (B2B) companies, quickly form communities where the enterprise cannot leverage it.

The report adds that fully connected enterprise, augmented with collaboration and intelligence, is already starting to create a new era of metrics. Newer KPIs will include key behavioral indicators (KBIs) that look at the effects of situational management, creativity, collaboration, and problem solving and will be tied to actual customer outcomes. Integrations are key to this evolution.

“Worldwide Collaborative Applications Forecast, 2022–2026: Adoption Creates the Collaboration Stack” is available to IDC clients.

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Collaborative applications enable people to work from anywhere, create a more productive and inclusive work community, and are key to digitally transforming a business – a solid opportunity for channel partners.

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