Ingram Micro Rolls Out New Loyalty Program

Ingram Micro has announced the U.S. launch of “Ingram Micro Ultra,” a digitally enabled loyalty program for customers and technology vendors. The three-tiered points-based program will offer a series of technology-specific and solutions-focused growth tracks providing access to information that centralizes all their activities with Ingram Micro, including targeted insights and trends and real-time updates on available incentives, resources, and rewards.

Additional benefits of include increased visibility into market trends, and advanced analysis of purchasing patterns and operational data.

Ingram Micro Ultra features three defined tiers: Essential, Advanced, and Elite. These tiers are based on engagement levels, performance, and loyalty. Elite status is awarded to members of Ingram Micro’s SMB Alliance and Trust X Alliance.

The first growth track within the new program will be “Xvantage Enable.” Set to launch in Q4 2024, this new track will further educate channel partners on AI – particularly around how to effectively accelerate adoption. Additional growth tracks will launch in 2025.

Available now in the U.S. and continuing to expand worldwide in 2025, the program works within Ingram Micro’s intelligent and proprietary Xvantage digital experience platform.

In other news, Ingram Micro is onboarding the AWS Marketplace to the distributor’s
AI-powered Xvantage digital experience platform. Other hyperscalers are expected to be added in the months ahead.

Channel Impact^®
The Ingram Micro Ultra loyalty program is expected to enable informed decision-making, accelerate growth, and reward success.