Juniper Networks has rolled out an updated channel program, effective January 1st, with a strengthened emphasis on the Sunnyvale, California-based company’s AI-Driven Enterprise strategy.
The new changes focus heavily on growing profitability via additional incentives for growth and partner-led activities. Further resources are earmarked to deliver increased levels of business simplicity with tools providing real-time visibility into Partners’ business with Juniper, digital marketing capabilities and a new automated Partner Support Service Program. The 2021 JPA Program also combines the Mist Partner Program with JPA, offering a single program structure and governance.
New Partner Plus programs will grant exclusivity, access to field readiness enablement and additional financial incentive including the Enterprise+ Partner Program developed to accelerate and reward Enterprise sales, as well as several programs and incentives that focus on growth for partner-led AI sales.
“Juniper is excited to be in the position to deliver a bold investment in our Partner Program with more development and financial growth opportunities for Juniper Partners,” said Gordon Mackintosh, Juniper’s Vice President of Global Channel & Virtual Sales. “We are also proud of our channel organization’s sales alignment model, which is key in the success of our partner-led strategy.”
Juniper’s 2021 Partner Program is intended to increase simplicity and help partners achieve greater traction in the marketplace. Juniper is also offering rewards to partners who boldly invest in the Juniper portions of their businesses.