Juniper Networks Rolls Out New Partner Programs for 2023

Juniper Networks has announced the next evolution of its Partner Advantage Program. The Sunnyvale, California-based network company is introducing a number of new elements, particularly new design, sales, and marketing tools for the managed services space.

“The changes we’ve made to the program for 2023 are built with a partner-first mentality, to make sure we’re delivering the strategy, investments and tools needed to grow their businesses,” said Gordon Mackintosh, Group Vice President of Global Channel & Virtual Sales at Juniper Networks. “We believe that the combination of our best-in-class partner programs combined with the most innovative products in the market gives us the strongest offering for partners in the industry.”

This year, the company is adding additional support for its Elite Plus partners, including new ROI modeling, simplified MOU processes and new rewards to help drive growth.

The Juniper Champions program will expand to include global partners, marketing partners and Juniper distributors.

The Diversity+ Partner Program supports certified diverse partner businesses, growing to 44 partners in a 6-month period, and expanding in 2023. “With resources like the new Velocity Pricing Tool, Partner Business Center, and Advantage Insights, our partners will be able to act faster, close deals quicker and compete at a higher level in 2023,” said Helda Lopes, Vice President of Global Partner Programs & Sales Acceleration. “Our emphasis on partner success and our willingness to invest in them through new solutions and programs has been key to our growth. Juniper’s roster of distribution partners increased by 18% in 2022, and we only expect that trend to continue in 2023.”

New tools have also been added to better support the overall program.

Channel Impact^®
The new program structure is intended to help partners build and sustain their Juniper practice, enabling partners to extend their success through a Networking as a Service (NaaS) model.