Microsoft has rolled out a new channel program intended to better support cloud-focused partners. A key focal point involves a new partner website designed for easy navigation.
The site focuses on solutions, capabilities, training, support, demand drivers, opportunities, special initiatives, events, and forums designed to help partners connect with Microsoft and with one another.
The “Partner” section includes an overview of key offerings, tools, and resources covering a wide range of business needs. The “Build” tab features resources for those looking to develop competitive solutions. The “Go to Market” section is home to self-service marketing resources, providing guidance and support to help partners drive customer demand. Access to an online product catalog can also be found on this tab. The “Sell” tab focuses on additional sales tools. “Differentiate” details the benefits of attaining a Solution Partner designation or earning a specialization. “Explore” helps partners identify and tap into distinct, evolving customer opportunities based on business model, high-demand markets, and Microsoft initiatives. “By Opportunity” provides access to customer opportunity in distinct solution areas and industries. “By Initiative displays opportunities to work with Microsoft to create solutions. “Connect” includes online forums and key events designed to build business connections. Additional tabs exist for Training and Support.
The Microsoft Partner blog offers key announcements, guidance, and the latest details about the program.
The redesigned site is intended to centralize the most relevant offerings to help partners accelerate growth and drive long-term profitability.