Monday Morning Impact – August 29

Published On: August 29, 2016Categories: Buzz, Uncategorized

Ooma Launches Ooma Office Partner Program

Ooma, Inc. has rolled out a new partner program to support the sale Ooma Office small business product line. In addition, the company is introducing an affiliate program that pays commission to partners for sales leads that ultimately result in new customers.

“We’re excited to help Ooma partners increase their market opportunity by delivering affordable, enterprise-grade phone service to their small business and microbusiness clients,” said Tim Sullivan, vice president of sales at Ooma. “With top-line brand recognition, amazing voice technology and one of the most highly-rated phone systems available, Ooma is a company with a proven track record for success and Ooma Office is the perfect phone service for small businesses.”

In addition to product discounts, partners receive access to an online Partner Portal that provides customizable marketing materials, webinars and training guides, support documentation and access to Ooma reps for customized orders and deal support.

The Ooma Office Partner Program is being rolled out across the United States on a state-by-state basis to qualified resellers and affiliates and also operates across all of Canada.

Channel Impact®
Rolling out a partner program should be a positive development for Ooma, helping to grow small business sales with a brand that is more commonly associated with consumer telephony.

Cyber adAPT Announces ELITE Channel Partner Program

Cyber adapt, a Half Moon Bay, CA-based security vendor, has announced the launch of its ‘ELITE’ channel program for strategic consultants, system integrators and value added resellers who serve mobile-enabled enterprises.

The company is offering secure mobile communications and attack detection over a single platform.

“Our ELITE partners have trusted relationships and deep domain expertise in industries and use cases,” said senior vice president Jason Lundy. “Our partners are key to helping steer our roadmap and expand our business and we are dedicated to their success.”

Program components include training and support, deal registration and access to marketing support and shared marketing investments.

Channel Impact®
There is a strong call for enhanced mobility security in today’s market. A number of smaller companies are coming together with innovative technologies that will likely become widely deployed as this market space matures.

Avant Introduces Platform for Sales Enablement as a Service

Avant, a Chicago-based distributor, has rolled out a new platform for Sales Enablement as a Service. The platform is designed to assist sellers throughout the sales activation lifecycle, leveraging the company’s channel enablement methodology, channel sales tools, and a curated selection of channel-friendly cloud, colocation and connectivity services for business customers.

“At its core, we are a channel sales enablement company,” said Drew Lydecker, president and co-founder of Avant. “Our SEaaS platform disrupts the way channel sales distribution works–it turns distribution inside out by focusing on the seller engagement with the customer first instead of the product.”

The platform utilizes an end-to-end lifecycle approach for channel sales, starting with executive engagement and alignment on objectives, a sales enablement plan, and extensive tools and live support to accelerate revenue.

Channel Impact®
Distributors are constantly on the lookout for new ways to add value and maintain relevance in an industry that is migrating away from the extensive use of customer premise equipment. Assistance with sales enablement is one function in which many distributors are working to add value.

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