Monday Morning Impact – November 17
IDC Reports PC Shipments Accelerate in Q3
PC shipments during the third quarter of 2025 grew 9.4% from the prior year, with global volumes reaching 75.8 million units, according to preliminary results from the IDC Worldwide Quarterly Personal Computing Device Tracker.
“While the entire market is continuing on a very strong year, fueled by Windows 11 transition and the need to replace an ageing installed base, the results by regions are telling different stories,” said Jean Philippe Bouchard, research vice-president with IDC’s Worldwide Mobile Device Trackers. “In particular, the North American market continues to be impacted by the US import tariffs shock and by macroeconomic uncertainties. While existent, the demand for newer PCs ready for Windows 11 is likely to push well into 2026.”
“The demand was driven largely by Japan’s hardware refresh linked to Windows 10 end-of-support and the GIGA education project,” added Maciek Gornicki, senior research manager with IDC’s Worldwide Device Trackers. “Growth outside Japan was more modest — hindered by macroeconomic and political challenges and slow Windows 11 adoption — though there were pockets of opportunity from hardware refreshes of devices purchased during and before the COVID-19 pandemic.”
Top five companies competing in this space included Lenovo, HP, Dell, Apple, and ASUS.
Shipments include shipments to distribution channels or end users. OEM sales are counted under the company/brand under which they are sold.
Channel Impact®
In line with IDC’s forecast, Q3 results show continued dynamism, demonstrating steady demand for PCs despite sluggish North American demand.
Aryaka Launches New Channel Program
Aryaka, a Santa Clara, California-based SASE-as- a-Service company, has launched a revamped channel program in an effort to augment simplicity, support, and structure to its channel go-to-market strategy.
“We’re doubling down on our commitment to building strong partnerships while providing the highest level of service to our joint customers,” said Nick Alagna, Vice President of Global Channels at Aryaka. “In a world transformed by AI and hybrid cloud adoption, enterprises face a growing need for secure networking. With incentives, deal sharing, improved training, simplified onboarding, and additional marketing resources, Aryaka’s partners will help us seize this opportunity.”
Key features include a new tiered model offering incentive driven discounts, joint Go-To-Market planning and lead generation, and formal certification and enablement programs, plus newly designed onboarding processes.
Aryaka has also added Mimecast Senior Vice President of Channels and Alliances Micheal McCollough as a strategic advisor. McCollough will draw on decades of channel leadership in the cybersecurity sector to help accelerate the company’s rapid global channel growth across North America, EMEA, and APAC. Before joining Mimecast, McCollough led global channels at Anomali, Imperva, and Akamai Technologies.
Channel Impact®
The new Aryaka Partner Program is structured to reward productive partners, encouraging proactive and collaborative selling. It introduces advanced programs and resources for onboarding, enablement, and demand generation to drive joint accountability to accelerate partner demand generation and incentivize channel sales teams.
TD Synnex and IBM Launch Global FinOps Practice to Support Partner Cloud Profitability
TD Synnex has announced the launch of a Global FinOps Practice powered by IBM “Cloudability.” The offering aims to help partners build their own practice, enabling customers to optimize cloud spend, improve forecasting accuracy, and drive stronger financial outcomes across multi-cloud environments.
This new service features real-time analytics, cost governance, and financial accountability under one framework.
“Cloud adoption is accelerating, CFOs are demanding tighter cost controls, and partners are under pressure to deliver more value with less,” said Sergio Farache, the distributor’s Chief Strategy Officer. “With the TD Synnex Global FinOps Practice, we’re empowering our partners to turn cloud financial management from a challenge into a competitive advantage.”
The practice delivers a framework that includes enablement for partners, integrated tooling, and FinOps-as-a-Service that helps align finance, operations, and IT teams around real-time data. Partners can leverage the offering to help their customers optimize cloud usage, enhance their own service offerings, and leverage related financial operations capabilities without competing with their existing services. Participants receive access to global and regional Centers of Excellence staffed by FinOps experts, advanced analytics and dashboards, actionable guidance and optimization services forecasting and budgeting support, plus consultancy and enablement resources.
Built for cloud resellers, MSPs, and systems integrators managing complex multi-cloud environments, the practice leverages IBM “Cloudability,” a FinOps solution with deep analytics capabilities.
The offering is available to partners who procure cloud services through TD Synnex, as well as those procuring directly from cloud services providers.
Channel Impact®
The Global FinOps practice promises end-to-end cloud financial management intended to empower partners to expedite time to market, maximize value, and address skill gaps.
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