Nextiva has rolled out CoNEXtion, a new marketing program for partners intended to deliver quality lead syndication and more than a dozen demand generation tools.
As part of the value proposition, the Scottsdale, Arizona-based communications platform company, has integrated a variety of other features such as MDF, campaigns-in-a-box, co-branded collateral, email automation and landing page generator, social content syndication, events support, sales incentives/promotions, and access to field marketing managers.
“CoNEXtion is the culmination of years of observing what works and what doesn’t in the channel,” said MeiLee Langley, Nextiva’s director of channel marketing. “Many of our partners understand the difference great marketing can make, but many don’t have the time or tools to execute fruitful strategies.”
The program’s suite of tools is designed to empower partners to launch and manage digital, social, and event marketing strategies.