San Jose-based cloud vendor Nutanix has updated its partner program in an effort to better meet the needs of value-added distributors and other partners. Coming on the heels of a recently announced partnership with Intel to allow GSIs and VADs to deliver their own branded hyper-converged infrastructure solutions, Nutanix has rolled out new incentives aimed at increasing its traction within the VAD channel.
New benefits for VADs include a new Influence Incentive Program, which rewards partners who significantly contribute to a customer purchase, EDI integration to give distributors a faster time to revenue with quote-to-cash automation, new incentives to reward VADs for focus, enablement and partner management, and a new value-added distributor price book.
Partners will now have discounting and pricing on approved opportunities which are enhanced as they move up the tiers of the program. Starting in February, Nutanix will also provide partners with a broad range of software licenses for Scaler and Master tier partners.
“As we look to help customers modernize their datacenters and embrace multi-cloud solutions, it is essential that every partner has the tools they need to help us carry out this goal,” said Rodney Foreman, VP of Global Channel Sales at Nutanix.
The updated program provides access to incentives to help VADs and other partners more easily capitalize on the multicloud, multi-platform and multi-workload opportunities in the market. Distributors can now leverage multiple resources throughout the sales lifecycle to more readily grow the Nutanix portion of their business.