Otava, an Ann Arbor, Michigan-based company focused on secure hybrid cloud solutions, has announced new enhancements to its partner program.
The updates include a new partner portal featuring deal registration and management, 150 co-brandable enablement tools, and dedicated marketing campaign assistance and trainers. The new benefits complement Otava’s existing white label and wholesale program which allows partners to utilize their company name instead of Otava’s and control pricing margin and 1st call operational support. Other key features include dedicated consultation and support and access to the vendor’s partner ecosystem.
“We are proud to roll out the latest advancements to our program because our unique approach makes it significantly easier for our partners to be successful,” said Brad Cheedle, CEO of Otava. “Additionally, we pride ourselves in providing hands-on consultative engagement with our experts every step of the way to ensure success in selling, training, and supporting cloud solutions, areas where other providers are notoriously absent. Ultimately this means higher margins, faster growth and better client relationships for our partners.”
As new partners join the program, a dedicated partner manager conducts the onboarding and creates a customized plan. Otava resources, including sales and solutions architects, serve as extensions of its partners’ teams to help drive success and make it easier to develop and close deals. The entire partner lifecycle is designed to create long-term service provider relationships that support the advancement of business objectives through the benefits of cloud services.
The advancements are designed to make it easy for service providers to deliver and manage compliant and customizable cloud, data protection, security, and colocation solutions for their customers.