Pure Storage Expands its Strategy for Storage as-a-Service

Pure Storage, a Santa Clara, California-based storage vendor, has advanced its Evergreen portfolio with the introduction of new incentives to support its Evergreen//One Storage as-a-Service (STaaS) and Evergreen//Flex subscriptions.

Under the new terms, Pure Storage will pay for its customers’ power and rack space through an Evergreen//One Storage as-a-Service (STaaS) and Evergreen//Flex subscription to take responsibility for the associated costs of power and rack unit to run their offerings. The one-time, upfront payment can be made directly as cash or via service credits, is based on kilowatt per hour (kWh) and Rack Unit (RU) fixed rates, and is proportional to the customer’s geographic location and contract size.

In addition, expanded guarantees support customers who opt to own their storage via an Evergreen//Forever subscription. The Power and Space Efficiency Guarantee supports Evergreen//Forever customers’ efforts to consume less power and store more data with less space, reduce energy costs, and report more accurately with transparent measurement of actual Watts per tebibyte (TiB). If the guaranteed Watts/TiB or TiB/Rack is not met, Pure Storage will cover the cost. The Energy Efficiency guarantee is already available as an Evergreen//One SLA.

The No Data Migration and Zero Data Loss guarantees for Evergreen//One (SLA), Evergreen//Flex, and Evergreen//Forever enable customers to mitigate unplanned costs due to data loss incidents, while maintaining day-to-day business operations amid upgrades. Pure assures data protection with advanced data recovery services for any hardware or software product-related incidents, at no cost. Pure also ensures seamless technology upgrades with no data migrations.

Channel Impact^®
The additional commitments are intended to ensure enterprises’ energy-efficiency, capacity density, and data loss protection.