Pure Storage Launches New Partner Program

Pure Storage, a Mountain View, California-based all-flash storage vendor, has rolled out a new partner program intended to better address the needs of the company as it gains stronger sales momentum.

The company’s offerings are designed to enable SaaS companies, cloud service providers, and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps, and analytics in a multi-cloud environment that also meets the needs of next-generation technologies, including artificial intelligence and machine learning.

The new program includes a Preferred tier, which is the entry-level tier for all partners. The top tier, marketed as “Elite,” is an invitation-only designation based on partners successfully establishing a Pure practice consisting of their demonstrated sales and technical competency, business specialties and services, a budgeted marketing plan, as well as meet a minimum number of partner-generated new customers.

Partners are re-evaluated for tiers annually.

The program includes standardized discounts and price lists, enhanced proposal and quote tools, enhanced technical specializations, and architect-level status.

“Pure Storage has always been selective with partners and this is why we have the best partners in the industry. As such, we knew it was time to evolve with them and launch a new Partner Program, so they can continue to grow and profit with the company,” said Michael Sotnick, VP, Partners, Services and Business Development. “The investment for the new Partner Program is our commitment to partners that we are going to continue to make sure they have the assets, resources and incentives to prosper with Pure Storage. Pure’s technology innovations open up new opportunities for partners to lead the way for artificial intelligence and machine learning.”

The new program goes into effect on August 1, 2018.

Channel Impact^®
The new program reflects growth and changes within the vendor, further supporting the needs of the channel and its partners’ need for continued profitability.