Pure Storage Updates Partner Program for the Subscription Economy

Pure Storage, a Santa Clara, California-based company focused on data storage technologies and services, has announced updates to its partner program intended to help partners adapt to changing models in the technology field. According to the company, customers are opting to pay rates over time as they react to the impact of new technology adoption on their infrastructure needs. Subscription services now account for nearly half of Pure Storage’s revenue.

The program transformation will focus on greater automation, enhanced tools, and a new pricing model to provide partners with a simple MSRP and programmatic discounting based on partner type, tier, and deal registrations. New updates to the company’s existing quote configuration, pricing model, and tools are intended to help partners leverage automation to conduct independent configurations and quotes, as well as backend electronic data exchange (EDI) integration for order placement.

Pure Storage will also be making updates to its Salesforce reporting experience, Partner dashboard, and recruiting & onboarding tools, providing partners with a more cohesive experience across the platform. In addition, the new Partner intelligence dashboard provides visibility into all of the partner’s engagements, as well as guided proactive recommendations on upgrade/upsell/renewal opportunities.

“As a service-led company, we are proud of our industry-leading subscription services and our partner-led approach,” said Global Partner Sales VP Wendy Stusrud. “With this next evolution, we aim to empower our partners to drive more value and impact in the as-a-Service economy as they meet the dynamic global technology needs of today.”

Channel Impact^®

The updates are expected to strengthen partner empowerment, scale, and preference.