Pure Storage Updates Partner Program to Further Align with as-a-Service Model

Pure Storage, a Mountain View, California-based storage as-a-service vendor, has announced a series of new partner program updates intended to enhance flexibility, agility, transparency, and simplicity for partners.

The program now provides specific requirements and benefits for partners whether they are reselling or offering managed services, as-a-service solutions, or cloud native architecture. The company is also introducing new benefits, including incentives, discounts, and marketing resources for Elite-level partners. In addition, a new service specialization program enables partner-branded professional and support services around Pure technology. Pure has also introduced a formal program to support distribution partners.

These changes also include a simplification of the requirements by aligning to solutions, further enabling partners to invest in multiple routes-to-market enablement.

“As the only storage vendor delivering subscriptions fully through the channel, our partners are essential to achieving our mission of meeting global business and technology needs, which is why the modernization of our Partner Program is moving in lockstep with Pure’s evolution as a services-led company,” said Wendy Stusrud, VP of Global Partner Sales. “We’re proud to set the bar for partner programs, delivering unmatched simplicity, flexibility, and value to our partners so we can continue growing together.”

Channel Impact^®
The updates include the capacity for partners to participate in one-to-many routes to market, differentiated benefits based on tier, and other criteria.