Red Hat Rolls Out Partner Program Updates

With the rise of industry trends in areas such as artificial intelligence (AI) and virtualization, Red Hat has launched a series of channel program modifications intended to sync with the evolving industry dynamics. The revised globally standardized partner program promises a consistent tiering framework based on partner engagement, expertise and performance. It is also designed to deliver streamlined partner incentives that are applicable across all partner types. An enhanced digital experience to deliver unified tooling and accessibility to critical partner resources has also been developed.

Red Hat is implementing a modular design to its partner program, enabling partners to earn points for specific activities that align with their business goals. The company is now launching the first three modules for partners: Resell, Distribution and Sell With. Partners can self-select activities within each module based on their business priorities. New modules are expected to become available throughout the year. As partners earn points through the modules, they can qualify for access to additional benefits and enhanced opportunities that align with their level of engagement.

With this initial launch, Red Hat is applying a standardized deal registration process for partners globally, which allows partners to register opportunities to receive additional discounts and support. Furthermore, the company has updated market development fund (MDF) tools and processes to make it easier for partners to receive additional funding based on their module activities.

To support partners as they navigate new modules for Resell, Distribution and Sell With, Red Hat has upgraded the Red Hat Partner Connect portal experience with a new interface that streamlines user interactions and guides partners through module activities. With these enhancements, partners can gain increased visibility to deal registration and business opportunities.

Channel Impact^®
With the launch of these new partner modules and benefits, Red Hat seeks to establish a partner engagement experience founded on choice and flexibility to deliver optimal customer value.